What Can A New Logo Bring To Your Business?
Branding is an essential part of running any kind of business or organization and can greatly affect how well your company does. Having a successful brand is paramount, but even a successful brand needs to consider refreshing their image. In the digital age, everything is always moving and shifting, and businesses need to move and shift along with it. Your brand reflects your business, and when you make changes in your business, whether it’s a change in your products, your target audience, or you’re adding a new branch to what you do, your brand needs to reflect that change in order to stay relevant. There should never be a disconnect between your brand and your services as it will only confuse people and drive away their business.
Growth and success is the goal of every business and that is the number one reason to consider rebranding your logo. Perhaps your business did exceptionally well for years but now sales have plateaued. One of the ways to kickstart those sales again is by reaching out to a broader audience, and this can be a great opportunity to change up your logo so it has a wider appeal. You could even re-do your color scheme or rewrite your business statement on your website and social media. By updating your look you give your company a fresh face, and people are always looking for something new. Now your audience has a chance to start growing again and you’ll see your sales start to increase.
Change doesn’t always have to be drastic to be effective, however. Sometimes just changing the font in your logo, or a slight alteration in color, is enough to garner people’s interest. Simple logos and designs tend to be best as they are more likely to stick in people’s memories and be more recognizable, so try not to go overboard. A big part of growing your business and increasing your revenue is making it easy for people to recognize you and what you do. They can’t recommend you if they can’t even remember what your logo looks like.
Rebranding can be a scary undertaking. A lot of work went into your brand and it’s served you well, so parting with it can be hard. Change is important though, and it’s vital that your customers know that as a company, you are willing to make changes. The world is not a stagnant place and nothing is ever staying the same, and neither should your business. Change means that you’re moving forward with the time, allowing yourself to grow and listen to the needs of your customers, and that is what is most important in a business. Without a willingness to change you get left in the dust, but opening up to a new look can help to propel you on-wards and up.
Rebranding your logo is something you should put some serious thought into. It is something that will stay with your business for years to come and you want to make sure you seem relevant in this ever-changing world. Follow our future Blog entries where we will get into some tips when you are looking at creating a new logo – or if you are simply starting a new business from scratch and want to make the right first impression.